EN/中文
In September 2021, China Granary, a large-scale financial media live broadcast event organized by CCTV’s Financial Program Center, successfully concluded in Sanya, Hainan Province. The program aired live on CCTV in early September, utilizing NDI, SRT, 5G, and other technologies on-site. These advanced solutions streamlined the entire workflow—from front-end acquisition and transmission to production and broadcasting—delivering unprecedented efficiency.
The program spanned three months, from early September to December, departing from Zibo City in Shandong Province. Over the course of three months, it journeyed more than 10,000 kilometers across 12 major grain-producing regions, including Sichuan, Inner Mongolia, Shandong, Henan, Heilongjiang, Jilin, Jiangsu, Anhui, Zhejiang, Hunan, Jiangxi, and Hainan. The route covered the northeast, southwest, and northern China.
Throughout the expedition, the team engaged with provincial officials, held discussions with farmers on grain-related topics, and documented abundant harvests across all visited areas.
Leveraging its technical strengths in ‘’5G+4K/8K+Ai’’, CCTV headquarters deployed a lightweight off-site financial media production system through its Technology Bureau. It provided full technical support for the 12-hour live webcast of ‘’ China Granary’’, which accumulated over 10 million views across CCTV’s financial new media platforms. Additionally, CCTV Finance released more than 110 reports, amassing over 100 million total views on its new media channels.
The program relied on Science Image NDI HD Mini and NDI Studio 4K SH integrated codec boxes, seamlessly integrated with the NDI Livemix Live guidance system. This setup ensured flawless execution across live production, remote connectivity, and broadcast operations.
Throughout the three-month production cycle, the team encountered Zero technical disruptions. CCTV has now adopted Science Image NDI codec equipment as the Standard hardware for NDI acquisition and encoding, paving the way for its nationwide deployment as core infrastructure in state media.