Science Image Supports Live Broadcast of the 3rd “Golden Voice Awards” Ceremony

On the evening of December 23, the 3rd China Broadcasting and Hosting “Golden Voice Awards” ceremony was grandly held in Changsha. As a national-level government award approved by the Central Government, organized by the National Radio and Television Administration, and undertaken by the China Television Arts Committee, the “Golden Voice Awards” represent the highest honor in China’s broadcasting and hosting industry.

The grand event was broadcast live simultaneously across multiple satellite TV channels—including Hunan TV, Beijing TV, Jilin TV, Dragon TV (Shanghai Media Group), Jiangsu TV, Zhejiang TV, Shandong TV, and Hubei TV—as well as major online platforms such as Mango TV, iQiyi, Youku, Tencent Video, Migu, Bilibili, and Douyin, achieving nationwide coverage and universal public access.

To ensure high-quality and efficient distribution of the live broadcast signal, the organizers deployed Science Image’s STUDIO2 multi-functional codec. This device reliably converted 4K and HD-SDI signals into optical signals, which were then transmitted in real time—without any loss—via fiber-optic links to multiple critical endpoints, including screening rooms and VIP lounges. At each destination, the same STUDIO2 units precisely converted the optical signals back into HDMI 2.0 signals for output to large-screen displays. This end-to-end workflow enabled seamless interoperability across regions, resolutions, and interface types, ensuring that all departments could simultaneously monitor the broadcast in their respective resolution environments—with crystal-clear video, low latency, and no interruptions.

 

The STUDIO2 is capable of handling such a high-profile assignment thanks to its revolutionary “Five-in-One” architecture design:

✔ NDI® Encoder: Enables IP-based production and seamless integration into modern broadcast networks.

✔ NDI® Decoder: Delivers low-latency IP signal monitoring and routing.

✔ 4K Fiber Transmission: Ensures ultra-long-distance, interference-free, high-bandwidth signal transmission.

✔ Bidirectional 12G-SDI / HDMI 2.0 Conversion: Bridges the gap between traditional baseband infrastructure and modern display interfaces.

✔ Universal Format Up/Down/Cross Converter: Automatically adapts to varying resolutions and frame rates, eliminating format incompatibilities.

The STUDIO2 employs a cutting-edge global hardware architecture combining FPGA and SoC, featuring high-bandwidth NDI encoding/decoding alongside concurrent SDI baseband signal processing. This enables simultaneous operation of NDI encoding, up/down/cross conversion, interface conversion, and optical transmission—ensuring stable performance and excellent synchronization even in highly complex environments.

Previously, the device was deployed in the live broadcast of the major “September 3 Military Parade” in 2025. It operated flawlessly throughout the entire event with zero failures or incidents, successfully fulfilling its mission and demonstrating its reliability in demanding, broadcast-grade transmission applications.

During the “Golden Voice Awards” live broadcast, the STUDIO2 once again proved to be a critical technical enabler behind the scenes, thanks to its comprehensive interface support, flexible deployment, system simplification, and cost efficiency—helping deliver a high-quality presentation befitting a national-level ceremony.

In the future, Science Image will continue to deepen its expertise in broadcast and professional audio-visual technologies, empowering the high-quality development of China’s audiovisual industry with innovative products and reliable solutions!

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